Hello

Here We are.

I'm William Lukman, undergraduate marketing communication with experience in digital business, retail business, SasS Companny business. Have achieve for business revenue & acqusition

Resume

Contact

SUMMARY

Marketing Communication, aspiring to be a brand analyst and currently seeking out opportunities to build and growth management consulting, brand, investment, research, manager, startup and growth business.

Software

Adobe Premiere Pro
Adobe Photoshop
Adobe Auditon
Microsoft Office
Microsoft Excel
Microsoft PowerPoint

Hard Skill

Advertising Manager - FB & TikTok Manager
Content Marketing
Social Media Marketing
Strategy & Analytics Market Research
Sales Management (E-commerce or Area manager)

Soft Skill

Campaign Business Strategy
Marketing Partnership Strategy
Marketing Business Growth Strategy
Business Sales Strategy
Problem solving & Management Leadership

PT KREGAN SENTRAL TEKNOLOGI

August 2021 - November 2021

Social Media Specialist (Intern)

PT SMARTFREN TELECOM TBK

December 2021 - Maret 2022

Campaign Specialist (intern)

TikTok

July 2022 - (EST December 2022)

Campaign Category

Partnership & Creator Management

RESOULT.CO

August 2020 - Oct 2022

Digital Brand Marketing d & E-commerce Lead.

F-Commerce

May 2023 - August 2023

Digital Marketing Specialist (Performance Marketing)

TikTok

July 22 - Jan 23

Manage & Handle 4+ Campaign partnership brand with target increase GMV from L4-L5 Creators TikTokShop
Responsible to handle #GoElives Category Campaign in collaboration with creator growth and development.
Provide ongoing support and incubate new creators to improve performance, learn from problem basic study in line to improve performance category and creators
Support and acquire at new creators for e-commerce content
Continuously improve scale development of creator & moderate All UGC content with metrics, identity key creator, analyzing insight of creator based on campaign session

F-Commerce

May 22 - August 23

Handle dedicated Malaysia beauty brand (FMCG) with an overall $68.500 ad budget in a 2 month to increase with ROAS 5.0 – 11.0 per day for session live stream. Increase ranked up to top 20 in 1 month.
Strategies & Support setting for AD performance strategy. Focus on generating GMV Ads driven over $800 - $7000 per day. Achieve 90% per month target.
Generated and handled all placement AD brand investment in targeted for TikTokShop Sales (Live Screen & Video Screen) in Focus (FMCG) with targeted Malaysia. In (analysis, negotiation, strategy, and lead) to increase performance growth fast.
In Charge & Responsible All the AD brand to brand, from strategy, communication, driving sales, and developing or boosting the traffic and GMV driven with connecting directly with client.

Skinmade
Malaysia
Project

Spent over $65000 With ROI 2 - 6 in a month. SPend split it into lower funnel

Digital Marketing Ads, focus on TikTok Ads Manager

•Strategies & Support setting for AD performance strategy. Focus on generating GMV Ads driven over $800 - $7000 per day. Achieve 90% per month target.

PT Smartfren Telecom Tbk

December 2021 - Maret 2022

Created strategy and tracking for all campaign with manage in UTM tracking for reporting based on Google Analytics. All tracking created by dashboard marketing.
Placed and handled project digital dashboard marketing for targeted SMS in facilitating automatically data for digital business with objective for specifically on sales, marketing and capability development.
Manage mobile Strategic partnership with understand market needs based on needs and highest ARPU for technical support marketing.

PROJECT
STRATEGY

Strategyc partnership of smartfren - called as "Freemium" with targeted all smartfren user acqusition from

- 1-3K user MAU

- >7K User MAU

GAIN Acqusition upto 10K user

Vision+
x Smartfren

Resoult.co

August 2020 - October 2022

Developed and implemented digital marketing to improve process marketing growth using organic and ad promotion. Working using Google Trends and Campaign management.
Research and improve marketing with strategy in website, marketplace, social media with digital marketing dashboard – Data metrics from all media.
Using FBM for ad marketing and manage based on UTM and knowing strategy based on Ad metrics (CPC – CPA, etc). Strategy for budgeting ad promotion with 4-5 ad/month.
Handled project (Marketing & Product marketing project) collaborate w/ product team to gain rev 2022.

ACHIEVE

Achieve 140Milion Rupiahs in Q1 2022. Create new acqusition for marketing database. Focus on retention buy & strategy marketing based

PT Kregan Sentral Teknologi

August 2021 - November 2021

Created content social media (Instagram & TikTok) from brainstorming, editing, shooting and uploading with 1 support idea. Working using Adobe Premiere & Photoshop.
Responsible for manage and develop social media Flick Silvi with ad FBM Strategy. Manage growth tester marketing in provide strategy of sales per region. Create a mini dashboard to input all metrics.
Assisted and understanding about digital ad metrics from CPC – CPA, etc & collaborate with head of marketing with project of #GapakeRibet

Create digital content with objectve gain new awarness. Achieved 1000+ new followers in Instagram.

Content Creator

October 2017 - now

Collaborate with various local and international brands to create a good video advertising from script created by William Lukman.
Since 2017 my client start from : Hilo Active, Tukangin aja, Star Maker, Rupiah Cepat, Resoult.co, Baseus, Nutrisari, MasterWeight, Tokko, Indovidgram.
Create detailed content scripts according to client’s brand from soft selling to hard selling types and upload to social media.